Here at Johnston Marketing, we understand what it takes to create a successful digital marketing campaign. We have years of experience, and we know that every project needs to start with a solid foundation. That’s why we use the 7 D’s of digital marketing to ensure that our campaigns are structured, effective, and produce results that exceed our clients’ expectations.

Let’s break down the 7 D’s of digital marketing:

1. Define – This is where you set the goals and targets for your digital marketing campaign. It’s important to define what you want to achieve and what metrics you will use to measure success.
2. Discover – This stage involves conducting research to learn more about your target audience, competitors, and industry. This information is critical in developing an effective marketing strategy.
3. Determine – This stage involves developing a plan of action that will guide your marketing campaign. You will determine which tactics to use and how to execute them.
4. Delegate – Digital marketing campaigns require collaboration between team members, and each person needs to know their role and responsibilities. This stage assigns tasks to team members based on their skills and expertise.
5. Design – This stage involves creating the visual design for your campaign, such as the website, landing pages, and social media content. A visually attractive campaign can increase engagement and ultimately, conversions.
6. Develop – This stage is where you execute your plan by creating content, launching campaigns, and implementing tactics. This stage requires constant monitoring and adjustments to ensure success.
7. Deliver – This is the final stage where you measure the success of your digital marketing campaign through analytics and metrics. You will know if your campaign has succeeded and if the goals and targets you set at the beginning of the campaign were achieved.

In conclusion, the 7 D’s of digital marketing provide structure, clarity, and direction for any digital marketing project. Whether developing a campaign from scratch or optimizing an existing one, Johnston Marketing uses this methodology to ensure that our clients receive the best results possible. Give us a call today, and let us show you how the 7 D’s of digital marketing can take your business to the next level.