In today’s competitive digital landscape, email marketing remains one of the most effective strategies for businesses looking to connect with their audience and drive measurable results. For companies in Margate, this tool offers a unique opportunity to reach local customers with personalised, relevant content that encourages engagement and boosts sales. At Johnston Marketing, we help Margate businesses leverage email marketing to grow their brand, improve customer relationships, and maximise return on investment.

Why Email Marketing Still Matters

While social media and digital ads often grab the spotlight, email marketing continues to outperform other channels in terms of ROI. According to industry studies, for every £1 spent on email marketing, businesses can expect an average return of £36. This is largely due to its direct and personalised nature—when done right, email campaigns feel like one-on-one conversations rather than mass messages.

The Local Advantage in Margate

Margate has a vibrant community of small businesses, creative entrepreneurs, and independent retailers. Email marketing allows you to tap into this local audience by targeting the people who are most likely to engage with your brand—those who live, work, and shop in and around Thanet.

A well-executed local email strategy can:

• Promote local events or in-store promotions
• Build trust with nearby customers
• Encourage repeat visits and loyalty
• Gather feedback to better tailor your services

At Johnston Marketing, we specialise in creating locally tailored campaigns that speak directly to your Margate audience.

What Makes an Effective Email Campaign?

An effective email marketing strategy requires more than just sending occasional newsletters. It involves a thoughtful approach, combining strategy, design, content, and data.

Here’s how Johnston Marketing helps businesses in Margate build high-performing email campaigns:

• Targeted Lists: We help you build and segment your email lists to ensure your messages reach the right audience.
• Compelling Content: From subject lines to calls-to-action, we craft content that captures attention and encourages engagement.
• Professional Design: Eye-catching templates that reflect your brand and work seamlessly on mobile devices.
• Automation & Timing: We implement automation tools that send the right message at the right time—whether it’s a welcome email, a special offer, or a follow-up.
• Analytics & Optimisation: We track open rates, click-throughs, and conversions to continuously improve your campaign performance.

Local Success Stories

Several Margate businesses have already seen real success through targeted email campaigns. From independent cafés boosting footfall with weekly promotions to local shops driving online sales with exclusive subscriber-only discounts, the results speak for themselves.

Ready to Start Email Marketing in Margate?

Whether you’re just getting started or looking to improve your existing campaigns, Johnston Marketing is here to help. We understand the Margate market and know how to create strategies that resonate with your local audience.

Let’s build an email marketing plan that works for your business. Contact Johnston Marketing today to schedule a free consultation.