Why SEO is crucial for your website

Why SEO is crucial for your website

Search engine optimization involves practices that allow a website to secure the top positions in the search result. 

It goes without saying that the higher your web pages rank, the more likely you are to attract quality traffic. 

But that’s just the tip of the iceberg.

SEO has far more implications than what can be surmised in this article. But we’re going to try anyway. 

So, hop in as we go about exploring the importance of SEO. 

§  Organic Traffic

Organic traffic is the unpaid traffic that made its way to your website via a search engine. 

It’s the highest quality traffic that you can get without paying any bucks.

And isn’t that the ultimate goal? Getting the relevant audience to visit your website. 

§  Lower Bounce Rate

The thing is that your website’s ranking depends upon a lot of factors, including keywords. 

So, using the right set of keywords can lower your bounce rate.

Here’s how. 

The right keyword will only target the relevant audience, the audience that’s actually looking for the content or services you provide. 

And that gives us the equation:

Influx of relevant audience = low bounce rates. 

§  User-Friendly 

Part of the deal with SEO optimization is making your website user-friendly. 

SEO optimized website provides a seamless experience across all the devices and is easily navigable.

And guess what? 

People tend to stick around and explore such websites. And the more time they spend on your website, the higher your chances of securing a sale. 

§  Long-Term Effect

Now, it’s a fact that it’d be way too long before you start seeing the results of SEO implementation. 

But once that waiting period is over, all your analytic charts will undergo drastic change. 

The traffic, the sales, and conversions all would go up, and the effect will persist for a long time.

Sweeter still, there will be a potential for growth as well—more on that later. 

§  Competitive Edge

Having an SEO optimized website gives you an edge over your competitors. 

That’s because, in a way, SEO is about the visibility of your website. 

If the users can find your website over your competitors, you’re going to generate more sales by attracting a fair share of their traffic. 

§  Growth Factor

The long-term impact of SEO has a significant implication that is it allows room for growth. 

If your website has secured the first position for a particular keyword, it’s likely to remain there for a while. 

And that generates you more traffic, more sales over the years. 

Take Away

By now, you must have gotten a pretty good idea of the importance of SEO. 

One mistake in your SEO strategy can deprive you of the many benefits it has to offer. 

So why take the chance?

Why not leave it to the experts? Why not leave it to us?

Based in Thanet, Kent, we work globally to provide you with the best of our services. 

To book your appointment, contact us via email [email protected] or ring us at 01843 491229

About the author

Tim is the founder and managing director of Johnston Marketing

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