Did you know that over 70% of people search up a company’s website online before even visiting their physical store or making a purchase? Regardless of the industry you operate in, it is vital for you to have an active online presence now. Whenever a business is active on online platforms, it helps create its own identity and a digital presence.
To help you understand the importance of websites, here are some reasons for having a website for your company.
Top 4 Reasons To Have A Company Website
1. A Website Increases Credibility
Credibility is also referred to as being trusted and believed in. It holds huge importance for all businesses. Credibility can either make or break your business. Hence, you can’t take any chances with it.
When you have a website dedicated to your company, people will know you are authentic and not a fraud. In the age of social media, it can be difficult to people to trust companies online, so if you make a good first impression, customers won’t doubt you.
2. A Website Makes You Look Professional
Currently, 83.4% of businesses in the UK have a website of their own, and chances are that this number will continue to increase. When your company has a website, you will be able to add your social media platforms and contact details to it, as these things add a level of professionalism.
A company website can also be perfect to showcase all the projects completed so far, exhibiting your portfolio. You could also share details about important contracts secured, any significant achievements, and awards won.
3. A Website Improves Brand Image
Brand image is another essential element for your company. It helps represent what you are as a business, what you stand for, and what your work ethics are like. If you want to grow and become successful, then as a company, you should clearly explain what your brand image is about.
Usually, brand image has to be something unique and creative. Above all, it helps the customers distinguish between you and your competitors. If you don’t have a company website, then it will become difficult for your customers to find authentic information on different platforms.
4. A Website Helps Attract Traffic
Every business or company dreams of expanding over time and achieving growth as one of its main goals. If you want to grow successfully as a business, a website can play a huge role. You can interact with new customers through your website and provide them with updates such as sales, discount offers, and promotions.
You can also make use of SEO optimization for better website traffic. With such practices, your company website can gain more visibility on the Internet.
If you want to improve your online presence and are looking for a digital marketing expert, approach us at Johnston Marketing. We not only create a brand-new website for you but are also skilled at SEO and creating engaging posts. We form an ideal one-stop solution to all your marketing needs.